Scaling Ad Tech: Doubling Team Size & Accelerating Delivery
Success Story
When we joined the client’s team, our goal was not only to augment their internal development capabilities but also to enhance their overall efficiency. During our initial onboarding, we identified key bottlenecks in both development and management processes. By clearly presenting these challenges and proposing targeted improvements, we successfully convinced the client to adopt better practices. These changes had a transformative impact—allowing us to double the team size and accelerate delivery significantly. As a result, the client not only achieved faster time-to-market but also gained a more scalable and maintainable solution that exceeded their expectations.
By demonstrating our expertise and commitment, we earned our client’s trust and established a strong partnership that has thrived for over two and a half years. This deep collaboration has positioned us as a trusted technology partner, enabling the client to confidently entrust us with their most business-critical projects—driving scalability and long-term growth.
The Client
Our client is a forward-thinking ad tech company dedicated to simplifying and streamlining ad delivery for marketing agencies. With a strong focus on efficiency, they aim to make billing and KPI targeting more intuitive and transparent. Their platform is designed to reduce complexity, allowing agencies to optimize ad performance with ease. After working with multiple partners in the past, they sought a reliable technology team that could help them achieve their vision. We are proud to be that partner—delivering stability, innovation, and measurable impact as they continue to scale.
The Challenge
One of the key challenges of the project was preparing an innovative AI agent for content categorization while ensuring its seamless integration into the client’s existing ecosystem. This required not only cutting-edge machine learning techniques but also a clear understanding of business objectives—yet extracting well-defined, actionable requirements proved to be a complex task. The team had to bridge the gap between high-level goals and technical execution, aligning stakeholders and refining priorities to ensure a practical and impactful implementation. Compounding these challenges was the need to refactor the client’s monolithic application to accommodate new features without introducing instability. By carefully restructuring the architecture, we enabled a smoother, more scalable evolution of the platform while ensuring that innovation and performance remained at the forefront.
Key Application Features & Results
Improved Reporting Engine: Information is a critical asset for any business. By enhancing the reporting engine, we empowered our client with near real-time data insights, enabling them to optimize ad performance with greater precision and efficiency.
Automation Tools: Scaling a business requires smart optimization. The automation tools developed by our team allowed the client to expand their operations seamlessly, eliminating the need for additional sales and account management personnel while improving overall efficiency.
AI-Powered Content Classification Engine: Our advanced AI-driven module analyzes web page content, accurately classifying it using industry-standard taxonomies while augmenting it with proprietary panel data. This powerful engine simplifies KPI targeting and campaign definitions for agencies, enhancing precision and effectiveness in ad delivery.
Technologies
NodeJS (ExpressJS), React, Python (Django), Vue, Clickhouse, Pingora, AWS, Heroku