Building from Scratch: Launching a Scalable Ad Tech MVP

Success Story

When we partnered with the client, they were an early-stage startup with a vision but no existing product or team. From the ground up, we worked closely with them to define clear business requirements, establish a scalable architecture, and build a solid foundation for their platform. Leveraging our expertise in product development, we guided them through critical decisions, from technology stack selection to feature prioritization, ensuring an efficient and strategic approach. Through close collaboration and iterative development, we successfully delivered a fully functional MVP—allowing the client to enter the market with confidence. This achievement not only validated their business model but also positioned them for future growth, laying the groundwork for ongoing innovation and scalability.

The Client  

Our client is an innovative ad tech company focused on optimizing ad delivery costs for Connected TVs through open-source technologies. With a commitment to efficiency and cost-effectiveness, they set out to build a platform that maximizes performance while minimizing infrastructure expenses. As their first technology partner, we played a pivotal role in transforming their vision into reality—guiding them from concept to a fully functional solution. Through our collaboration, we delivered a scalable and high-performing platform that empowers them to refine ad delivery strategies and drive sustainable growth.

The Challenge

One of the key challenges of the project was designing a seamless integration strategy to unify various components into a cohesive system. Ensuring smooth interoperability between different technologies required a well-structured architecture and a deep understanding of both technical and business requirements. However, integration alone was not enough—the solution also needed to be cost-effective at scale. Balancing performance, reliability, and operational efficiency demanded careful selection of infrastructure, optimization of resource utilization, and strategic deployment planning. By leveraging open-source technologies and best practices in cloud architecture, we developed a scalable, high-performance solution that minimizes costs while maintaining flexibility and long-term sustainability.

Key Application Features & Results

Real-Time Bid Request Handler: is a core component designed to efficiently process incoming HTTP requests, extract relevant data, and seamlessly pass it to bidders in real time. Engineered for high-performance ad auctions, it ensures that each request is parsed, enriched, and routed with minimal latency, maximizing bidding efficiency. By handling high-throughput traffic while maintaining accuracy and reliability, this component plays a critical role in optimizing ad delivery and monetization.

Advanced Reporting: is a robust and scalable system designed to process, aggregate, and analyze vast amounts of data in real time. Engineered for high-performance environments, it efficiently handles hundreds of requests per second, ensuring seamless data ingestion and rapid insights generation. This infrastructure provides comprehensive visibility into ad performance, allowing stakeholders to track key metrics, optimize campaigns, and make data-driven decisions with confidence. Built for efficiency and scalability, it seamlessly integrates with various data sources, ensuring accurate and timely reporting while maintaining low-latency query execution. By delivering actionable insights at scale, it enhances transparency and operational efficiency for ad tech businesses.

Technologies

React, NodeJS, Pinot, AWS, Kubernetes, Kafka, Go

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